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"Bi" helps, because it happens

"Bi" helps, because it happens

Commercials for the largest retailer of children's goods in Ukraine

Commercials for the largest retailer of children's goods in Ukraine

Little big challenges

Once we visited not just a brand, but a whole house – a House of Toys. The largest retailer of children's toys in Ukraine, which has once again been recognized as the "retailer of the year in the field of children's goods". Yes, it sounds very cool. But big business is always a big challenge. We love them because it's interesting. For some time, the Toy House has become a place for choosing gifts for children mainly at a large, special opportunity. At the same time, the range of goods is huge and does not end with toys the size of adults. There are all sorts of puzzles, stationery, balls, and many more trinkets that can please small ones every day. Therefore, we must change the attitude to the brand and the perception that "B" is only for a birthday or Nicholas.

Little big challenges

Once we visited not just a brand, but a whole house – a House of Toys. The largest retailer of children's toys in Ukraine, which has once again been recognized as the "retailer of the year in the field of children's goods". Yes, it sounds very cool. But big business is always a big challenge. We love them because it's interesting. For some time, the Toy House has become a place for choosing gifts for children mainly at a large, special opportunity. At the same time, the range of goods is huge and does not end with toys the size of adults. There are all sorts of puzzles, stationery, balls, and many more trinkets that can please small ones every day. Therefore, we must change the attitude to the brand and the perception that "B" is only for a birthday or Nicholas.

Rewards for childhood

The thought of everyday joys did not give us peace and directed us directly to the parents who told us about the concept of unconditional love. Every day, children acquire new skills, win, swear. And it's great to be around and supported at any moment. There is always a reason for rewarding children. And the rolled-out walls may be better than a neat drawing, a plane made from dad's passport is cooler than a school papier-mâché, and a flashy violin game is nicer than pesky levels of gamut. Even when children are swearing, they deserve praise and gifts. Thanks to this insight, we can build an understanding that there is always a reason for a gift, and "Bee" will help you choose a gift, no matter what happens. Therefore, they took this idea as the basis of our campaign and shot a series of videos for TV and product options for digital.

Rewards for childhood

The thought of everyday joys did not give us peace and directed us directly to the parents who told us about the concept of unconditional love. Every day, children acquire new skills, win, swear. And it's great to be around and supported at any moment. There is always a reason for rewarding children. And the rolled-out walls may be better than a neat drawing, a plane made from dad's passport is cooler than a school papier-mâché, and a flashy violin game is nicer than pesky levels of gamut. Even when children are swearing, they deserve praise and gifts. Thanks to this insight, we can build an understanding that there is always a reason for a gift, and "Bee" will help you choose a gift, no matter what happens. Therefore, they took this idea as the basis of our campaign and shot a series of videos for TV and product options for digital.

"The I am idea team is love from the first message! This is the first collaboration, but certainly not the last, because the result really exceeded expectations. We are infinitely grateful to the team for taking up the project, despite the super-short time, all possible and impossible comments and for their support even after the "acts of delivery and acceptance of works". 🙂 And this team is in touch 24/7. Seriously. You can ask a question late at night on the weekend and immediately get an answer! After such projects, I want to create together more and more. I'm sure it will be!"

Oksana Olender
Brand Manager, Toy House

Toy House

Chief marketing officer - Inna Morozova

Head of digital - Valeria Karmolitova

Senior brand manager - Anastasia Bludova

Brand manager - Oksana Olender

I am IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Junior Art Director – Tonya Kondakova

Copywriter – Dima Gorbenko

Account Manager – Katya Shynkaruk

Toy House

Chief marketing officer - Inna Morozova

Head of digital - Valeria Karmolitova

Senior brand manager - Anastasia Bludova

Brand manager - Oksana Olender

I am IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Junior Art Director – Tonya Kondakovva

Copywriter – Dima Gorbenko

Account Manager – Katya Shynkaruk

120 seconds production

Director – Yuriy Kuznetsov

Producer – Sergii Voronin

DoP – Ilya Maksymenko

Gaffer – Yaroslav Kutnik

Focus-Puller – Vladislav Dobrik

1st AC – Eugene Filatov

Casting Agency – Easy Casting

Production Designer – Oganes Melkonyan

Set Administration – Oleksiy Emelyanov

Make-up Artist – Katerina Kavaler

Style – Alesya Yutina

Camera Rental – ZODIACfilm

Playback – Diplay.com.ua

Post-Production – Kirill Korsakov, Vladislav Dremlyuga

Colorist – Dmytro Vasylenko

Sound – Propeller Studios
Post-production producer – Sergii Voronin

Location – SP Studio

120 seconds production

Director – Yuriy Kuznetsov

Producer – Sergii Voronin

DoP – Ilya Maksymenko

Gaffer – Yaroslav Kutnik

Focus-Puller – Vladislav Dobrik

1st AC – Eugene Filatov

Casting Agency – Easy Casting

Production Designer – Oganes Melkonyan

Set Administration – Oleksiy Emelyanov

Make-up Artist – Katerina Kavaler

Style – Alesya Yutina

Camera Rental – ZODIACfilm

Playback – Diplay.com.ua

Post-Production – Kirill Korsakov, Vladislav Dremlyuga

Colorist – Dmytro Vasylenko

Sound – Propeller Studios
Post-production producer – Sergii Voronin

Location – SP Studio