As soon as we started working with AutoCraft, which is now called CARMOR, we set ourselves the goal of changing the audience's attitude to the category as a whole, and we will highlight our brand as commander-in-chief of change. So that the brand is perceived not as another "garage" full of smells and peculiar vocabulary, but as a professional place with high expertise and special attitude to each client. Currently, CARMOR is a specialized childing studio where they are engaged in the art of creating an individual style for your car and, most importantly, take care of the level of its safety. This brand is about specialization, not only in the context of expertise, but also in the context of an individual approach to each client, regardless of the volume of the order or the cost of your car.
New logo and design system
The logo is based on the FONT DRUK WIDE HEAVY with the addition of graphic elements - thin, delicate lines. The lines symbolize the protection and process of deteiling itself, these are details that emphasize the individuality of the approach to each car. The style is built on a combination of modern typography, corporate graphics and photographs. The main colors of the style: black, white, gray, with the addition of fluorine green, which is used - is pounded for small text selections and backgrounds.
CARMOR Petro Krupkin – co-founder / CEO Gleb Krupkin – co-founder / sales director Andriy Krupkin – co-founder / Development Director
I am IDEA Igor Finaskin – creative director Olya Tereshchenko – head of design Nastya Korzhenko – motion designer Aram Simonyan – account director