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Just to rejoice!

Just to rejoice!

Strategy and advertising campaign for the updated Fishka mobile application.

Strategy and advertising campaign for the updated Fishka mobile application.

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FISHKA is not just an application...

FISHKA is a loyalty program with which 4.5 million customers make their daily purchases more pleasant and profitable. The program has 25 main partners, 90+ online stores, and it is also a personalized mobile application that allows not only to accumulate points, but also to receive personal discounts from partners, store all discount cards in one place, order rewards and many other buns. It's time to create a holistic communication strategy for the FISHKA application and tell everyone that FISHKA is very convenient, useful and simple.

FISHKA is not just an application...

FISHKA is a loyalty program with which 4.5 million customers make their daily purchases more pleasant and profitable. The program has 25 main partners, 90+ online stores, and it is also a personalized mobile application that allows not only to accumulate points, but also to receive personal discounts from partners, store all discount cards in one place, order rewards and many other buns. It's time to create a holistic communication strategy for the FISHKA application and tell everyone that FISHKA is very convenient, useful and simple.

A pleasant joyful strategy: FISHKA is just to rejoice!

During in-depth interviews, we realized that some are disappointed with loyalty programs, because free caps and pens are not interesting to anyone, and you can't buy an apartment for the saved "superhypermegabonus". And that's not our story. Instead, those who use it are mostly out of habit and just enjoy it when they unexpectedly hear the phrase at the checkout: "Do you have accumulated points, write off?" one person from our focus group compared this feeling to emotions when you find money in a winter jacket. Remembered? It warmed up! So we formed a strategy and a key message - "FISHKA - just to rejoice!" - from which we learn that this is not a terrible monetary benefit, but a simple pleasant joy.

A pleasant joyful strategy: FISHKA is just to rejoice!

During in-depth interviews, we realized that some are disappointed with loyalty programs, because free caps and pens are not interesting to anyone, and you can't buy an apartment for the saved "superhypermegabonus". And that's not our story. Instead, those who use it are mostly out of habit and just enjoy it when they unexpectedly hear the phrase at the checkout: "Do you have accumulated points, write off?" one person from our focus group compared this feeling to emotions when you find money in a winter jacket. Remembered? It warmed up! So we formed a strategy and a key message - "FISHKA - just to rejoice!" - from which we learn that this is not a terrible monetary benefit, but a simple pleasant joy.

Joy that cannot be hidden

We have dedicated a series of pre-rolls and key-visuals to the users and the main buns of the application. They told who uses them, how and why and how they feel. Of course, all this is a little humming with joy.

Joy that cannot be hidden

We have dedicated a series of pre-rolls and key-visuals to the users and the main buns of the application. They told who uses them, how and why and how they feel. Of course, all this is a little humming with joy.

Communication design — just to rejoice!

Our message easily covers all the functions of the application: "Use a cardholder - just to rejoice!", "Use personal discounts - just to rejoice!", "Get rewards for points - just to rejoice!". In general, under anything. We also decided to show joy visually and together with FISHKA created a design for communication, which is easily broadcast to all channels: citylights, digital and social networks, instor and even folk art...

Communication design — just to rejoice!

Our message easily covers all the functions of the application: "Use a cardholder - just to rejoice!", "Use personal discounts - just to rejoice!", "Get rewards for points - just to rejoice!". In general, under anything. We also decided to show joy visually and together with FISHKA created a design for communication, which is easily broadcast to all channels: citylights, digital and social networks, instor and even folk art...

"We released a new and cool application that we wanted to tell everyone about. Since the application functionality is added or updated almost every month, we were looking for a universal formula for communications – rules that will keep everything in one recognizable style. We were offered a strategy that very logically continued everything that happened before. We have "refreshed" our style due to new elements (which, by the way, we plan to transfer to other communications from Fishka). And, in the end, we got a series of cool videos and vijuals that especially attract the attention of users, and in combination with advertising we created a very good audience reach in the campaign."

Khrystyna Senkiv
Brand manager Fishka

FISHKA + OKKO

Marketing Director – Vasyl Dmytriv

Head of loyalty program – Olga Semchuk

Brand manager Fishka – Kristina Senkiv

Brand manager OKKO – Kristina Malukh

Head of advertising OKKO – Roman Moroz

Designer – Iryna Kushch

I am IDEA

Creative Director – Igor Finaskin

Strategist – Olga Sarancha

Art Director – Vikula Moskofidi

Copywriter – Dima Gorbenko

Senior designer – Ira Lipavska

Motion designer – Nastya Korzhenko

Account director – Aram Simonyan

FISHKA + OKKO

Marketing Director – Vasyl Dmytriv

Head of loyalty program – Olga Semchuk

Brand manager Fishka – Kristina Senkiv

Brand manager OKKO – Kristina Malukh

Head of advertising OKKO – Roman Moroz

Designer – Iryna Kushch

I am IDEA

Creative Director – Igor Finaskin

Strategist – Olga Sarancha

Art Director – Vikula Moskofidi

Copywriter – Dima Gorbenko

Senior designer – Ira Lipavska

Motion designer – Nastya Korzhenko

Account director – Aram Simonyan

Electric Sheep Films

Director – Anna Kopylova

DOP – Illya Maksymenko

1st AD – Mykola Perestiuk

Executive producer – Nikita Kukoba

Producer – Veronika Tsarukova

Producer asst – Natalie Bereza

Production designer – Platovskaya Katya

Casting – Easy casting agency

Costume designer – Timan

Make-Up – Natalie Esmurzieva

Production manager – Andrew Naumchuk

Playback – DiPlay (Sasha Sofin)

Post-production – Chupacabra

Post-production producer – Natalie Bereza

Edit – Victoria Dvornikova

Color – Alina Borschova

Sound – Propeller

Electric Sheep Films

Director – Anna Kopylova

DOP – Illya Maksymenko

1st AD – Mykola Perestiuk

Executive producer – Nikita Kukoba

Producer – Veronika Tsarukova

Producer asst – Natalie Bereza

Production designer – Platovskaya Katya

Casting – Easy casting agency

Costume designer – Timan

Make-Up – Natalie Esmurzieva

Production manager – Andrew Naumchuk

Playback – DiPlay (Sasha Sofin)

Post-production – Chupacabra

Post-production producer – Natalie Bereza

Edit – Victoria Dvornikova

Color – Alina Borschova

Sound – Propeller