Just to rejoice!
Just to rejoice!
Strategy and advertising campaign for the updated Fishka mobile application.
Strategy and advertising campaign for the updated Fishka mobile application.
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FISHKA is not just an application...
FISHKA is a loyalty program with which 4.5 million customers make their daily purchases more pleasant and profitable. The program has 25 main partners, 90+ online stores, and it is also a personalized mobile application that allows not only to accumulate points, but also to receive personal discounts from partners, store all discount cards in one place, order rewards and many other buns. It's time to create a holistic communication strategy for the FISHKA application and tell everyone that FISHKA is very convenient, useful and simple.
FISHKA is not just an application...
FISHKA is a loyalty program with which 4.5 million customers make their daily purchases more pleasant and profitable. The program has 25 main partners, 90+ online stores, and it is also a personalized mobile application that allows not only to accumulate points, but also to receive personal discounts from partners, store all discount cards in one place, order rewards and many other buns. It's time to create a holistic communication strategy for the FISHKA application and tell everyone that FISHKA is very convenient, useful and simple.
A pleasant joyful strategy: FISHKA is just to rejoice!
During in-depth interviews, we realized that some are disappointed with loyalty programs, because free caps and pens are not interesting to anyone, and you can't buy an apartment for the saved "superhypermegabonus". And that's not our story. Instead, those who use it are mostly out of habit and just enjoy it when they unexpectedly hear the phrase at the checkout: "Do you have accumulated points, write off?" one person from our focus group compared this feeling to emotions when you find money in a winter jacket. Remembered? It warmed up! So we formed a strategy and a key message - "FISHKA - just to rejoice!" - from which we learn that this is not a terrible monetary benefit, but a simple pleasant joy.
A pleasant joyful strategy: FISHKA is just to rejoice!
During in-depth interviews, we realized that some are disappointed with loyalty programs, because free caps and pens are not interesting to anyone, and you can't buy an apartment for the saved "superhypermegabonus". And that's not our story. Instead, those who use it are mostly out of habit and just enjoy it when they unexpectedly hear the phrase at the checkout: "Do you have accumulated points, write off?" one person from our focus group compared this feeling to emotions when you find money in a winter jacket. Remembered? It warmed up! So we formed a strategy and a key message - "FISHKA - just to rejoice!" - from which we learn that this is not a terrible monetary benefit, but a simple pleasant joy.
Joy that cannot be hidden
We have dedicated a series of pre-rolls and key-visuals to the users and the main buns of the application. They told who uses them, how and why and how they feel. Of course, all this is a little humming with joy.
Joy that cannot be hidden
We have dedicated a series of pre-rolls and key-visuals to the users and the main buns of the application. They told who uses them, how and why and how they feel. Of course, all this is a little humming with joy.
Communication design — just to rejoice!
Our message easily covers all the functions of the application: "Use a cardholder - just to rejoice!", "Use personal discounts - just to rejoice!", "Get rewards for points - just to rejoice!". In general, under anything. We also decided to show joy visually and together with FISHKA created a design for communication, which is easily broadcast to all channels: citylights, digital and social networks, instor and even folk art...
Communication design — just to rejoice!
Our message easily covers all the functions of the application: "Use a cardholder - just to rejoice!", "Use personal discounts - just to rejoice!", "Get rewards for points - just to rejoice!". In general, under anything. We also decided to show joy visually and together with FISHKA created a design for communication, which is easily broadcast to all channels: citylights, digital and social networks, instor and even folk art...
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"We released a new and cool application that we wanted to tell everyone about. Since the application functionality is added or updated almost every month, we were looking for a universal formula for communications – rules that will keep everything in one recognizable style. We were offered a strategy that very logically continued everything that happened before. We have "refreshed" our style due to new elements (which, by the way, we plan to transfer to other communications from Fishka). And, in the end, we got a series of cool videos and vijuals that especially attract the attention of users, and in combination with advertising we created a very good audience reach in the campaign."
Khrystyna Senkiv
Brand manager Fishka
FISHKA + OKKO
Marketing Director – Vasyl Dmytriv
Head of loyalty program – Olga Semchuk
Brand manager Fishka – Kristina Senkiv
Brand manager OKKO – Kristina Malukh
Head of advertising OKKO – Roman Moroz
Designer – Iryna Kushch
I am IDEA
Creative Director – Igor Finaskin
Strategist – Olga Sarancha
Art Director – Vikula Moskofidi
Copywriter – Dima Gorbenko
Senior designer – Ira Lipavska
Motion designer – Nastya Korzhenko
Account director – Aram Simonyan
FISHKA + OKKO
Marketing Director – Vasyl Dmytriv
Head of loyalty program – Olga Semchuk
Brand manager Fishka – Kristina Senkiv
Brand manager OKKO – Kristina Malukh
Head of advertising OKKO – Roman Moroz
Designer – Iryna Kushch
I am IDEA
Creative Director – Igor Finaskin
Strategist – Olga Sarancha
Art Director – Vikula Moskofidi
Copywriter – Dima Gorbenko
Senior designer – Ira Lipavska
Motion designer – Nastya Korzhenko
Account director – Aram Simonyan
Electric Sheep Films
Director – Anna Kopylova
DOP – Illya Maksymenko
1st AD – Mykola Perestiuk
Executive producer – Nikita Kukoba
Producer – Veronika Tsarukova
Producer asst – Natalie Bereza
Production designer – Platovskaya Katya
Casting – Easy casting agency
Costume designer – Timan
Make-Up – Natalie Esmurzieva
Production manager – Andrew Naumchuk
Playback – DiPlay (Sasha Sofin)
Post-production – Chupacabra
Post-production producer – Natalie Bereza
Edit – Victoria Dvornikova
Color – Alina Borschova
Sound – Propeller
Electric Sheep Films
Director – Anna Kopylova
DOP – Illya Maksymenko
1st AD – Mykola Perestiuk
Executive producer – Nikita Kukoba
Producer – Veronika Tsarukova
Producer asst – Natalie Bereza
Production designer – Platovskaya Katya
Casting – Easy casting agency
Costume designer – Timan
Make-Up – Natalie Esmurzieva
Production manager – Andrew Naumchuk
Playback – DiPlay (Sasha Sofin)
Post-production – Chupacabra
Post-production producer – Natalie Bereza
Edit – Victoria Dvornikova
Color – Alina Borschova
Sound – Propeller