A video about Siemens' most innovative technology in the Comfy language
A video about Siemens' most innovative technology in the Comfy language
The technique they are proud of
So we have Siemens equipment – German quality, innovation, design and a ton of useful bags that people are often more proud of than they use, and those who use them are even more proud. And we have Comfy, with its specific fan mood, humor and madness. But of course, people are the same ones who, at least once using Siemens technology, no longer understand how you can live without temperature sensors, Home Connect and iDos technology. Also, they do not understand how you can not go crazy when Comfy has such a technique.
The technique they are proud of
So we have Siemens equipment – German quality, innovation, design and a ton of useful bags that people are often more proud of than they use, and those who use them are even more proud. And we have Comfy, with its specific fan mood, humor and madness. But of course, people are the same ones who, at least once using Siemens technology, no longer understand how you can live without temperature sensors, Home Connect and iDos technology. Also, they do not understand how you can not go crazy when Comfy has such a technique.
How to combine German and Comfy
Since the idea was approved not only with Comfy, but also in parallel agreed with Siemens headquarters in Munich, our difficult task was to combine german "innovation of the future", clarity and accuracy with the frenzy of Comfy. Therefore, for the filming, we invited an actress from previous videos of Siemens and a German director, who is not only a director, but also an active user and a true connoisseur of the above products. The director was so unbalanced, passionate and professional that he was even able to play the rise of ants and the increase in pupil from the love of the refrigerator. Of course, we invented all this, but only in order to combine two moods in one video, and also so that you do not begin to yawn without covering your mouth while reading this case.
How to combine German and Comfy
Since the idea was approved not only with Comfy, but also in parallel agreed with Siemens headquarters in Munich, our difficult task was to combine german "innovation of the future", clarity and accuracy with the frenzy of Comfy. Therefore, for the filming, we invited an actress from previous videos of Siemens and a German director, who is not only a director, but also an active user and a true connoisseur of the above products. The director was so unbalanced, passionate and professional that he was even able to play the rise of ants and the increase in pupil from the love of the refrigerator. Of course, we invented all this, but only in order to combine two moods in one video, and also so that you do not begin to yawn without covering your mouth while reading this case.
Well, of course, we shot separate product versions for three product categories and made 6-second catchers for bumpers on YouTube
Well, of course we've made product versions for three product categories and 6-second catch-up for bumpers on YouTube
IMPORTANT:
49% of people watched the main video to the end
Main video CTR = 0.32%
51 castings for the role of director to find the same "genius"
IMPORTANT:
49% of people watched the main video to the end
Main video CTR = 0.32%
51 castings for the role of director to find the same "genius"
COMFY
Head of Brand content, Creative and PR – Yaroslav Chepurnyak
Head of Promotion by Tatjana Sedakova
Promotion Manager – Anna Kupchynska
I AM IDEA
Creative Director – Igor Finaskin
Strategy Director – Aram Simonyan
Junior Art Director – Yulia Didchenko
Copywriter – Dima Gorbenko
Account Manager – Katya Shynkaruk
COMFY
Head of Brand content, Creative and PR – Yaroslav Chepurnyak
