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Siemens in Comfy. Technique from which ants.

Siemens in Comfy. Technique from which ants.

A video about Siemens' most innovative technology in the Comfy language

A video about Siemens' most innovative technology in the Comfy language

The technique they are proud of

So we have Siemens equipment – German quality, innovation, design and a ton of useful bags that people are often more proud of than they use, and those who use them are even more proud. And we have Comfy, with its specific fan mood, humor and madness. But of course, people are the same ones who, at least once using Siemens technology, no longer understand how you can live without temperature sensors, Home Connect and iDos technology. Also, they do not understand how you can not go crazy when Comfy has such a technique.

The technique they are proud of

So we have Siemens equipment – German quality, innovation, design and a ton of useful bags that people are often more proud of than they use, and those who use them are even more proud. And we have Comfy, with its specific fan mood, humor and madness. But of course, people are the same ones who, at least once using Siemens technology, no longer understand how you can live without temperature sensors, Home Connect and iDos technology. Also, they do not understand how you can not go crazy when Comfy has such a technique.

How to combine German and Comfy

Since the idea was approved not only with Comfy, but also in parallel agreed with Siemens headquarters in Munich, our difficult task was to combine german "innovation of the future", clarity and accuracy with the frenzy of Comfy. Therefore, for the filming, we invited an actress from previous videos of Siemens and a German director, who is not only a director, but also an active user and a true connoisseur of the above products. The director was so unbalanced, passionate and professional that he was even able to play the rise of ants and the increase in pupil from the love of the refrigerator. Of course, we invented all this, but only in order to combine two moods in one video, and also so that you do not begin to yawn without covering your mouth while reading this case.

How to combine German and Comfy

Since the idea was approved not only with Comfy, but also in parallel agreed with Siemens headquarters in Munich, our difficult task was to combine german "innovation of the future", clarity and accuracy with the frenzy of Comfy. Therefore, for the filming, we invited an actress from previous videos of Siemens and a German director, who is not only a director, but also an active user and a true connoisseur of the above products. The director was so unbalanced, passionate and professional that he was even able to play the rise of ants and the increase in pupil from the love of the refrigerator. Of course, we invented all this, but only in order to combine two moods in one video, and also so that you do not begin to yawn without covering your mouth while reading this case.

Well, of course, we shot separate product versions for three product categories and made 6-second catchers for bumpers on YouTube

Well, of course we've made product versions for three product categories and 6-second catch-up for bumpers on YouTube

IMPORTANT:

49% of people watched the main video to the end


Main video CTR = 0.32%


51 castings for the role of director to find the same "genius"

IMPORTANT:

49% of people watched the main video to the end

Main video CTR = 0.32%


51 castings for the role of director to find the same "genius"

COMFY

Head of Brand content, Creative and PR – Yaroslav Chepurnyak

Head of Promotion by Tatjana Sedakova

Promotion Manager – Anna Kupchynska

I AM IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Junior Art Director – Yulia Didchenko

Copywriter – Dima Gorbenko

Account Manager – Katya Shynkaruk

COMFY

Head of Brand content, Creative and PR – Yaroslav Chepurnyak

Head of Promotion by Tatjana Sedakova

Promotion Manager – Anna Kupchynska

I AM IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Junior Art Director – Yulia Didchenko

Copywriter – Dima Gorbenko

Account Manager – Katya Shynkaruk

Siemens

Chief Marketing Officer – Yana Yanova

Brand Manager – Korina Tryshin

Digital Manager – Maksym Dmytrov

120 seconds production

Directed by Oleksiy Taranenko

Executive producer – Sergey Voronin

Line producer – Yevgeniy Tymoshenko

DoP – Ilya Mykhailus

1st AD – Nadia Ludchyk

Production designer – Ivan Cherevko

Makeup artist – Kateryna Kavaler

Costume designer by Ales Yutina

Gafer by Mykola Blavsky

Focus Poehler – Yuriy Konovalskyi

Casting Director – Karina Melnychenko

Casting Assistant – Alice

Playback – Sasha Sofyin

Sound operator – Vasyl Gudz

Administrator – Oleksiy Emyelianov

Camera Rental – ZODIACfilm

Crane Rental – Filmotechnic.

VFX Supervisor – Roman Zinaenkov

VFX – Fiber Studio

Siemens

Chief Marketing Officer – Yana Yanova

Brand Manager – Korina Tryshin

Digital Manager – Maksym Dmytrov

120 seconds production

Directed by Oleksiy Taranenko

Executive producer – Sergey Voronin

Line producer – Yevgeniy Tymoshenko

DoP – Ilya Mykhailus

1st AD – Nadia Ludchyk

Production designer – Ivan Cherevko

Makeup artist – Kateryna Kavaler

Costume designer by Ales Yutina

Gafer by Mykola Blavsky

Focus Poehler – Yuriy Konovalskyi

Casting Director – Karina Melnychenko

Casting Assistant – Alice

Playback – Sasha Sofyin

Sound operator – Vasyl Gudz

Administrator – Oleksiy Emyelianov

Camera Rental – ZODIACfilm

Crane Rental – Filmotechnic.

VFX Supervisor – Roman Zinaenkov

VFX – Fiber Studio