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The trip was set up for itself,
set themselves up for the case

The trip was set up for itself,
set themselves up for the case

How to pump customization of trips in the online service of calling a car Uklon and ride in the bathroom around the city

How to pump customization of trips in the online service of calling a car Uklon and ride in the bathroom around the city

Uklon decided to remind you of the advantages of using ridesharing services in contrast to analog taxi services, to simultaneously pump the key message of the Uklon: your movement is your rules and you usually do not forget about the features of the trip settings.

This is what happens... Night, bar, you're going home. The car comes Uklon, you spit on the back, buckle up and that's it... You're already home. Or you go from home to work, sit in your business and bats... You're already working with your head.

Uklon decided to remind you of the advantages of using ridesharing services in contrast to analog taxi services, to simultaneously pump the key message of the Uklon: your movement is your rules and you usually do not forget about the features of the trip settings.

This is what happens... Night, bar, you're going home. The car comes Uklon, you spit on the back, buckle up and that's it... You're already home. Or you go from home to work, sit in your business and bats... You're already working with your head.

Such feelings formed the basis of a new brand campaign, which we made together with Uklon. Thanks to microservices, everyone can set up a trip to the Uklon Uklon perfectly for themselves.

Such feelings formed the basis of a new brand campaign, which we made together with Uklon. Thanks to microservices, everyone can set up a trip to the Uklon Uklon perfectly for themselves.

And it's also cool when the campaign starts working during filming. In the city pubs, we began to appear even before someone shouted "Thank you all, the change is over!". And for the story, we did not forget to do something special and filmed the videos directly on the phone, because they will look directly at the phones.

And it's also cool when the campaign starts working during filming. In the city pubs, we began to appear even before someone shouted "Thank you all, the change is over!". And for the story, we did not forget to do something special and filmed the videos directly on the phone, because they will look directly at the phones.

UKLON

Chief Marketing Officer – Vadym Ishchenko

Marketing Communication leader – Angelina Dorofeeva

I AM IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Art Director – Tonya Kondakova

Copywriter – Dima Gorbenko

Designer – Dasha Shabliyenko

Account Manager – Katya Shynkaruk

UKLON

Chief Marketing Officer – Vadym Ishchenko

Marketing Communication leader – Angelina Dorofeeva

I AM IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Art Director – Tonya Kondakova

Copywriter – Dima Gorbenko

Designer – Dasha Shabliyenko

Account Manager – Katya Shynkaruk

NO STARS

Director - Zhenya Gozheyshiy

DOP - Denis Lushchik

Executive Producer - Dasha Volgina

Producer - Lyuba Knorozok

Producer assistant - Masha Tugay

1 AD - Zhenya Shklyarevich

Art Dep - Max Nimenko

Style - Dina Golubeva

Casting - Mama Casting | Xenia Dereza

Location - Yarik Gryshchenko top.location

Production Manager - Mykola Poluden

Post Production - Comrades

Edit - Vika Dvornikova

Color Correction - Olya Korzhynska

Sound - Sasha Pustarnakov

Music - Suren Tomasyan

Making of - Olya / Taras / Denis / Vanya

NO STARS

Director - Zhenya Gozheyshiy

DOP - Denis Lushchik

Executive Producer - Dasha Volgina

Producer - Lyuba Knorozok

Producer assistant - Masha Tugay

1 AD - Zhenya Shklyarevich

Art Dep - Max Nimenko

Style - Dina Golubeva

Casting - Mama Casting | Xenia Dereza

Location - Yarik Gryshchenko top.location

Production Manager - Mykola Poluden

Post Production - Comrades

Edit - Vika Dvornikova

Color Correction - Olya Korzhynska

Sound - Sasha Pustarnakov

Music - Suren Tomasyan

Making of - Olya / Taras / Denis / Vanya