Uklon. Hooliganism permit
Uklon. Hooliganism permit
Regional campaign Uklon, with permission to do sho hosh
Regional campaign Uklon, with permission to do sho hosh

Idea, implementation and launch in 10 days
In the summer of 2020, together with Uklon, we developed a new strategy and a key message: "Your movement is your rules", according to the results of the first large-scale campaign, the main indicators of the service increased by 40% on average, but some regions remain stable and need an individual approach.
Idea, implementation and launch in 10 days
In the summer of 2020, together with Uklon, we developed a new strategy and a key message: "Your movement is your rules", according to the results of the first large-scale campaign, the main indicators of the service increased by 40% on average, but some regions remain stable and need an individual approach.

Currently, the service offers new users of the application pleasant discounts of 50% or 99% on the first trips. Most people perceive such actions as advertising manipulations and have long figured out how to "bypass the system" in their favor. Someone wants to connect multiple numbers to get more trips "for yes", while another wants to install the app, roll out promo codes and delete. But since the main strategy of the brand is to give people the opportunity to live by their own rules, such hooliganism can be supported. In 10 days, we have developed and removed a series of prerolls and created a series of vijuals in which our heroes told their ways to "hack the system", and Uklon fully supports them in this.

Currently, the service offers new users of the application pleasant discounts of 50% or 99% on the first trips. Most people perceive such actions as advertising manipulations and have long figured out how to "bypass the system" in their favor. Someone wants to connect multiple numbers to get more trips "for yes", while another wants to install the app, roll out promo codes and delete. But since the main strategy of the brand is to give people the opportunity to live by their own rules, such hooliganism can be supported. In 10 days, we have developed and removed a series of prerolls and created a series of vijuals in which our heroes told their ways to "hack the system", and Uklon fully supports them in this.
And yet, a little hooliganism on the boards offline and on the Internet, where they showed our heroes and their life hacks in stock style, but with small nuances.

And yet, a little hooliganism on the boards offline and on the Internet, where they showed our heroes and their life hacks in stock style, but with small nuances.




