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Uklon. Hooliganism permit

Uklon. Hooliganism permit

Regional campaign Uklon, with permission to do sho hosh

Regional campaign Uklon, with permission to do sho hosh

Idea, implementation and launch in 10 days

In the summer of 2020, together with Uklon, we developed a new strategy and a key message: "Your movement is your rules", according to the results of the first large-scale campaign, the main indicators of the service increased by 40% on average, but some regions remain stable and need an individual approach.

Idea, implementation and launch in 10 days

In the summer of 2020, together with Uklon, we developed a new strategy and a key message: "Your movement is your rules", according to the results of the first large-scale campaign, the main indicators of the service increased by 40% on average, but some regions remain stable and need an individual approach.

Currently, the service offers new users of the application pleasant discounts of 50% or 99% on the first trips. Most people perceive such actions as advertising manipulations and have long figured out how to "bypass the system" in their favor. Someone wants to connect multiple numbers to get more trips "for yes", while another wants to install the app, roll out promo codes and delete. But since the main strategy of the brand is to give people the opportunity to live by their own rules, such hooliganism can be supported. In 10 days, we have developed and removed a series of prerolls and created a series of vijuals in which our heroes told their ways to "hack the system", and Uklon fully supports them in this.

Currently, the service offers new users of the application pleasant discounts of 50% or 99% on the first trips. Most people perceive such actions as advertising manipulations and have long figured out how to "bypass the system" in their favor. Someone wants to connect multiple numbers to get more trips "for yes", while another wants to install the app, roll out promo codes and delete. But since the main strategy of the brand is to give people the opportunity to live by their own rules, such hooliganism can be supported. In 10 days, we have developed and removed a series of prerolls and created a series of vijuals in which our heroes told their ways to "hack the system", and Uklon fully supports them in this.

And yet, a little hooliganism on the boards offline and on the Internet, where they showed our heroes and their life hacks in stock style, but with small nuances.

And yet, a little hooliganism on the boards offline and on the Internet, where they showed our heroes and their life hacks in stock style, but with small nuances.

IMPORTANT:

Increase in the number of new customers in relation to last year +70%

Increase the active customer base for the campaign period +50%

IMPORTANT:

Increase in the number of new customers in relation to last year +70%

Increase the active customer base for the campaign period +50%

Uklon

Chief Marketing Officer – Vadym Ishchenko

Head of Creative by Agata Gradova

I AM IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Junior Art Director – Yulia Didchenko

Copywriter – Dima Gorbenko

Motion Designer – Nastya Korzhenko

Account Manager – Katya Shynkaruk

Uklon

Chief Marketing Officer – Vadym Ishchenko

Head of Creative by Agata Gradova

I AM IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Junior Art Director – Yulia Didchenko

Copywriter – Dima Gorbenko

Motion Designer – Nastya Korzhenko

Account Manager – Katya Shynkaruk

120 seconds production

Director – Igor Finashkin

Producer – Sergii Voronin

DoP – Vyacheslav Rakovsky

1st AC – Dmitro Kutnik

Casting Agency – Easy Casting

Make-up Artist – Danylenko Ilona

Style – Alesya Yutina

Camera Rental – ZODIACfilm

Colorist – Roman Zinaenkov

Sound – Propeller Studios, Andriy Obod

Post-production producer – Sergii Voronin

Location – F2F Studio

120 seconds production

Director – Igor Finashkin

Producer – Sergii Voronin

DoP – Vyacheslav Rakovsky

1st AC – Dmitro Kutnik

Casting Agency – Easy Casting

Make-up Artist – Danylenko Ilona

Style – Alesya Yutina

Camera Rental – ZODIACfilm

Colorist – Roman Zinaenkov

Sound – Propeller Studios, Andriy Obod

Post-production producer – Sergii Voronin

Location – F2F Studio