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Your trip is your law!

Your trip is your law!

TV / digital videos to promote the micro-services of the application Uklon.

TV / digital videos to promote the micro-services of the application Uklon.

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Micro-services, in your opinion

Uklon gives people a lot of opportunities, including additional opportunities for setting up trips. that such micro-services help to feel more confident due to the establishment of their rules during the trip. So they formed the message "your trip is your law" and decided to show short stories that are associated with each micro-service of the application. Maybe in some video we exaggerated a little, or maybe not.

Micro-services, in your opinion

Uklon gives people a lot of opportunities, including additional opportunities for setting up trips. that such micro-services help to feel more confident due to the establishment of their rules during the trip. So they formed the message "your trip is your law" and decided to show short stories that are associated with each micro-service of the application. Maybe in some video we exaggerated a little, or maybe not.

Great results for small videos

During the 4 weeks of the campaign, we managed to increase the use of the "driver" service by 45%, using the "price change" by 31%. The total number of trips increased by 33%. The information was confirmed by Ad Recall research.

Great results for small videos

During the 4 weeks of the campaign, we managed to increase the use of the "driver" service by 45%, using the "price change" by 31%. The total number of trips increased by 33%. The information was confirmed by Ad Recall research.

"These three videos are designed to remind people of their ability to choose and independently prioritize each car call: to adjust the price themselves, and not just to accept the established one, thereby determining / optimizing the time of car delivery for themselves, and always be calm for their health and safety. It is very cool that the I am IDEA team is able to work with different formats, so, in 5 seconds of the video and 4 weeks of broadcast, the results of the campaign turned out to be quite significant and this can not but rejoice."

Vadym Ishchenko
Chief Marketing Officer, Uklon

"These three videos are designed to remind people of their ability to choose and independently prioritize each car call: to adjust the price themselves, and not just to accept the established one, thereby determining / optimizing the time of car delivery for themselves, and always be calm for their health and safety. It is very cool that the I am IDEA team is able to work with different formats, so, in 5 seconds of the video and 4 weeks of broadcast, the results of the campaign turned out to be quite significant and this can not but rejoice."

Vadym Ishchenko
Chief Marketing Officer, Uklon

Uklon

Chief Marketing Officer – Vadym Ishchenko

Head of Creative by Agata Gradova

I am IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Junior Art Director – Yulia Didchenko

Copywriter – Dima Gorbenko

Account Manager – Katya Shynkaruk

Uklon

Chief Marketing Officer – Vadym Ishchenko

Head of Creative by Agata Gradova

I am IDEA

Creative Director – Igor Finaskin

Strategy Director – Aram Simonyan

Junior Art Director – Yulia Didchenko

Copywriter – Dima Gorbenko

Account Manager – Katya Shynkaruk

120 Seconds Production

Directed by Oleksiy Taranenko

Producer – Sergey Voronin, Eugene Tymoshenko

Director of Photography – Eugene Filatov

Gafer – Anushik Akhtarnia

Casting – Eugene Melashenko

Art Dept – Rimma Medvinska

Administrator – Oleksiy Emyelianov

Makeup artist – Kateryna Kavaler

Stylist – Natali Stepaneeva, Andriy Yaremiy

Sound engineer – Andriy Svoboda

Playback – Diplay.com.ua

Colorist – Dmytro Vasylenko

VFX – Roman Zinaenkov

120 Seconds Production

Directed by Oleksiy Taranenko

Producer – Sergey Voronin, Eugene Tymoshenko

Director of Photography – Eugene Filatov

Gafer – Anushik Akhtarnia

Casting – Eugene Melashenko

Art Dept – Rimma Medvinska

Administrator – Oleksiy Emyelianov

Makeup artist – Kateryna Kavaler

Stylist – Natali Stepaneeva, Andriy Yaremiy

Sound engineer – Andriy Svoboda

Playback – Diplay.com.ua

Colorist – Dmytro Vasylenko

VFX – Roman Zinaenkov